Just the facts, ma’am.

A recent Technorati report provides us with some interesting stats on the Blogosphere:blogging.jpg

  • 133 million blogs have been indexed by Technorati since 2002
  • Only 7.4 million of those blogs have posted in the last 120 days
  • 1.5 million have posted in the last 7 days

The numbers are quite interesting for a number of reasons.

  1. They show the great enthusiasm surrounding blogging, if not the ease in which one can get started (take for instance how easy it is to start a BlogCentral blog.)
  2. They indicate that the initial enthusiasm becomes subdued overtime after the ideas run out or the blog loses its place on the owner’s priority list or the owner realizes that it is a bit difficult to generate content on a consistent basis.
  3. The numbers provide a peek into why as consumers of information we can feel overwhelmed with keeping up on the continuing influx of data.

Until recently, ‘the Blogosphere’ referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere.

Shel Israel
Social Media writer & speaker co-author, Naked Conversations