“Lewis and Clark were lost most of the time. If your idea of exploration is to always know where you are and to be inside your zone of competence, you don’t do wild new shit. You have to be confused, upset, think you’re stupid. If you’re not willing to do that, you can’t go outside the box”

Nathan Myhrvold (speaking about Bill Gates)

If you haven’t had the chance I suggest you take a look at this performance by Pink at the 2010 Grammys. Whether you are a fan or not you have to admire the beauty, grace, artistry and imagination of this performance.

After being surprised and then spellbounded by the choreography I thought about the incredible risk of the very idea to do this. In the midst of typical flashing lights, synchronized group dancing, and cheezy sets of other performances, someone(s) not only thought outside the box, but took the box apart and reassembled it into something completely different and then threw it out the window to build an entirely new box!

How 0ften are we this creative? Whether your job is to be creative or your job is checking people out at the local grocery you have the opportunity and the potential to be this creative.

Now I’m not just talking about rethinking what is already there. That is a typical constraint – “We have this red thingy here…let’s make it green instead of red!” If you are here you are not even close to the creative opportunity that Nathan Myhrvold speaks about in the quote above.

I’m suggesting you throw the thingy away and rethink the entire concept. Use every tool, technique, system, and resource available to you to breakout of the box, stomp on it and create a whole new one!